What is the role of the Performance Management module in Cornerstone?

The Performance Management module in Cornerstone plays a crucial role in tracking and assessing employee performance, which is essential for fostering employee development and enhancing organizational effectiveness. This module provides tools for setting performance goals, conducting evaluations, and facilitating ongoing feedback between employees and managers. By focusing on individual performance, it helps organizations identify strengths and areas for improvement, align employee efforts with company objectives, and ultimately drive better business outcomes.

The other options do not relate to the core functionalities of the Performance Management module. Managing social media accounts, handling customer service inquiries, and developing marketing campaigns pertain to different aspects of business operations and are outside the scope of performance management. Therefore, the primary function of the Performance Management module is centered around employee performance tracking and assessment, making it integral for continuous improvement within the workforce.